Every Day is International Women's Day for WUKA

Yes, we said it  every day.

On 8th March every year, the world comes together to celebrate International Women’s Day (IWD), a global day to recognise, celebrate and uphold our commitment to gender equality. It’s a day to focus our attention on women’s rights. It’s a day to call out gender bias and stereotypes, and to remind ourselves to do this every day. This year’s IWD theme is #BreakTheBias. At WUKA, we want periods to be part of the conversation as something to be proud of. After all, they are a normal part of life. 

For WUKA, every day is IWD. How, we hear you ask? Well, read on.


CEO and founder of WUKA Ruby Raut’s own experiences of period stigma in her girlhood inspired her to found WUKA as a female-led start-up. At the very foundation of WUKA is the determination to smash body and period taboos, break the bias if you will.

Alongside 11 other incredible women, Ruby featured in Pebble's '12 Inspirational Female Founders Who Are Helping To Save The World'. What a way to celebrate IWD 2022!

Headshot of Ruby Raut


Period poverty is often defined as ‘being unable to afford female sanitary products’. It also means lack of information as to how to manage periods in a healthy way.

Some people report that they cannot afford to change their products as frequently as they would like, leading to hygiene and health implications. With WUKA products, you can wear, wash and reuse, and completely replace tampons and pads.

At WUKA, we are proud to work with schools, universities, councils and communities as part of their period dignity programmes. From International Women's Day 2022, WUKA is proud to be the official sponsor of Wales Women, the Welsh National Rugby Team. 

Three Wales Women - National Rugby Team members looking back at camera


You can have your period without worry, without costing the planet – both economically and environmentally. Gone should be the days of plastic-filled waste: this is our hope! We want every woman, non-binary and person who bleeds to have the most sustainable and comfortable period they can.

From our packaging to our products, you can save the planet with just one pair of WUKA Period Pants (our WUKA Re-Purpose™ collection is even made from recycled fast fashion fabrics). You can download and read our Carbon Footprint Analysis here, which shows how truly positively impactful period pants are for the planet.

Close-up of two women wearing period pants

So, strike the IWD #BreakTheBias pose 🙅‍♀️ and Wake Up Kiss Ass with every period.

Sign up to our newsletter here to keep up to date with our efforts and changes and be the first to know about early bird discounts!

Tap here to join our Newsletter. No spam. Just good vibes ✌🏼

Want to see products featured in this article?